- By communicating via video, the communicator accesses a wider audience. It doesn’t depend on getting the recipient to read blocks of text. If a picture is worth a thousand words, then video at 24 fps is worth twenty-four thousand words a second. Plus whatever you can get out in the audio at the same time.
- YouTube has made the short video profitable. Both by providing a central hub with free hosting, networking and so forth, and by monetizing videos, YouTube has allowed content to flourish, without making any of its own.
- I’m strictly a viewer on YouTube. I subscribe to a number of channels, and it’s probably ahead of Netflix for hours watched per week. As for rivals, Instagram seems to be pretty video-heavy lately, TikTok, Vimeo, Vine (RIP)… It’s a thriving medium, but there’s still one juggernaut.
- There’s no doubt it’s cutting attention spans. Why read a paragraph when you can watch five seconds of video? Nobody reads news articles, they read headlines. They read Tweets. Content creators need to be concise, and they need to draw readers in. Getting people to click onto a new website, or heaven forbid, read something, is getting harder and harder.
- I’m hoping this unit will supplement my PR major, by providing me with the skills needed to use video as a medium to connect with people. I’m a little nervous, but the introduction video helped.
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